a public declaration of intentions, opinions, objectives, or motives (1)Why would I continue to pursue a career that takes hard work if it had no purpose? If I had no inkling of a driving force inside of me, then why I would even strive for this? “Why” is a very good question…

After months of going back and forth, I have finally begun a process of rebranding myself as an artist and a company. Choosing cute fonts and pretty colors – that’s the easy part. Relaying exactly what you want people to feel when they see your work or think of you is a tad bit harder to define.

afterlight (1)It’s healthy and essential to ask yourself questions that will call forth an action. ‘Who is my target market?’ questions are awesome, but thinking bigger. ‘How does my company impact this industry?’, ‘What is my mission?’, ‘What value do I bring with every service?’, ‘How will God use my talents to touch the city of Orlando and people of influence across the United States?’… THAT is what will fuel the way you continue to do life and business. The answers to those questions will empower you and your brand to accomplish great things.

Create a manifesto. Create a mission statement that is more than a statement. What do you believe, and what do you want others to believe about you? It’s not an easy question, but you’ll thank yourself for finding an answer.